Last Updated: March 22, 2023
Mobile carriers in the United States and Canada have implemented new rules that
may impact SMS/MMS messages sent from your Press8 phone number. This page explains
how mobile carriers are enforcing these new messaging rules.
Here is an
article by Forbes
that explains it as well.
This KB article covers the following:
- What are the new messaging rules from mobile carriers?
- Registration for 10-Digit Long Code A2P messaging
- What is a Brand?
- What is a Campaign?
- How to create a Brand and Campaign?
- What is the cost to register a Brand and Campaign with TCR?
As SMS/MMS messaging has become more popular, spam messaging has increased, and
scammers have exploited it to take advantage of mobile phone users. In response
to user complaints about unwanted messages, mobile carriers in the US (AT&T,
Verizon Wireless, T-Mobile, US Cellular, and others) are imposing registration
requirements on messages sent via application-based services, like Press8 Telecom’s
Messaging Service. Carriers are doing so by classifying all such messaging as
10DLC application-to-person (A2P). 10DLC or 10-Digit Long Code refers to a standard
approved by mobile carriers as a reliable channel for messaging via ten-digit
This means that users of application-based messaging services must register any
messaging sent to recipients on the mobile carriers’ networks. Failure to register
may result in mobile carriers imposing increased costs or messages being blocked.
Mobile carriers have agreed to use The Campaign Registry (TCR), a third-party
organization, to register customers so that they may send trusted SMS/MMS messages
across the mobile carriers’ networks.
Press8 Telecom and other providers of application-based messaging services are
taking steps to facilitate their customers’ registration with TCR to allow them
to use messaging services to contact mobile phone users.
By registering, companies (in this case, Press8 Telecom customers) that send
SMS/MMS messages to mobile carriers’ subscribers can prove that they are a legitimate
business and share the types of messages they will be sending. Registration is
designed to help mobile carriers more readily identify bad actors and prevent
them from sending spam or other unwanted content to mobile subscribers.
A Brand is what ties your business’s information to TCR. To register as a Brand,
TCR requires that you provide contact information, specify your entity type (for
instance, publicly traded, private or non-profit), and submit other basic business
information. Press8 will create your Brand with TCR, and TCR will vet your business
with the mobile carriers. This Brand builds trust between the Press8 customer,
the mobile carriers, and their subscribers.
Registering your Campaign is the next and final step in the registration process.
Once a Brand is created, Press8 admins will create a Campaign for you. A Campaign
defines the type of messaging you will be sending. To create a Campaign, you
must provide information about the types of messaging (for instance, account
information, customer care, or marketing) and an example of what will be sent
to mobile subscribers. This lets mobile carriers know what types of messaging
will be sent to their customers. Once a Campaign has been created, Press8 will
associate it with your phone number(DID) that will be used to send messaging.
To allow our customers to comply with the registration, Press8 has a form for
each user to fill out so that Press8 can create your Brand and a Campaign and
assign the Campaign to the phone number that is being used for SMS/MMS messaging.
Please remember that any SMS or MMS messages sent via Press8 Telecom must comply
Press8 Telecom Messaging Policy and
the Acceptable Use Policy.
To get started, please fill out this
Press8 TCR Registration Form.
TCR charges $15 (one-time fee) to register a Brand and Campaign with TCR. Press8
will add that one-time charge to your next monthly bill once approved.