Business Text Marketing Trends

In 2024, texting will be the fastest and most efficient way to get in front of prospects, leads, and customers. From first contact and asking questions to placing and tracking orders, more people prefer the easy and quick response to inquiries. Business texting marketing also has a much higher click-through rate than even emails.

Businesses of all sizes have picked up on texting. Also called SMS or short messaging service, it’s simply sending messages directly to your customers’ handsets for them to see. Simple Texting has released a report on the trends you can expect from texting this year.

But it’s not just randomly sending multiple messages to your customer list. Once they’ve opted in to receive your texts, it’s important to ensure that what you send is what they have opted in to. After all, you’ve asked and received their permission to stay in touch with them. The last thing you want them to do is to unsubscribe from your texts.

Business Benefits of Text Marketing

These trends indicate that texting will continue to grow. Small businesses can benefit from texting in several ways:

  • It’s cost-effective
  • It boosts engagement
  • Higher conversion rates
  • Supplements of other marketing channels, like social media
  • Easy to implement
  • Increases and strengthens brand awareness
  • Potential for a higher ROI

Texting lets you engage with customers who are already invested in your company. Because they’ve opted in, you won’t be messaging anyone who isn’t interested.

Emerging trends indicate that business texting is showing no signs of slowing down. Now is a great time to start if you haven’t begun texting your customers. Here are some of the current trends that are influencing business text messaging.

Gen Z and Millennials

The generation that grew up with technology from birth—Gen Z—prefers being able to communicate quickly. Like Millennials, they prefer using digital channels for contact and use the quality of those interactions to make their purchasing decisions. Both will find another company if they have a bad interaction.

Simple Texting’s report indicates that Gen Z (those born between 1997 and 2010) is the predominant group signing up for business texts, with Millennials (born 1981-1996) right behind. Last year, 85% of Gen Z users opted in to receive texts from their favorite businesses. Both groups are comfortable with using chatbots for self-service help. This is not to say that Gen X and Baby Boomers aren’t using them either, but they aren’t the primary consumers of texts.

More click-through

Click-through rates for text messages are expected to increase. Part of that increase is because business-related texting is in demand but isn’t spam. Another part is that while texting has been around for some time, businesses are learning how to use it to their best advantage.

Think about it: your customers would love to know about an upcoming product launch but may miss the email or social media announcement.

Transactional Texting

From purchases and tracking packages to invitations and reminders, these are the primary reasons consumers opt-in for texting. They want to know when to expect their packages to arrive and if there is a delay. Flash sales, discounts on their favorite products, and customer service are good reasons to sign up for business texts.

The top reasons consumers sign up for texting are appointment and reservation reminders. It can promote interactions with your customers and improve customer engagement.

Healthcare Texting

Did you forget your last doctor, dental, or veterinarian appointment? If your healthcare provider offers text messaging, opt-in so you won’t forget the next one. Not only will you get the reminder, but you can also (in many cases) tap and send it to your phone’s calendar. From there, set up an alert to notify you so you don’t miss the next one.

Missed appointments are costly losses for healthcare offices. That’s why the survey found that healthcare’s adoption rate for text marketing was 86%. On the consumer side, healthcare consumers also had the highest opt-in rate for text messaging. Text messaging not only sends an appointment reminder but can also let consumers reschedule or cancel appointments right away. Other healthcare matters like prescription refills and test results can be handled quickly and easily with text messages.

Artificial Intelligence (AI)

Getting help from AI makes SMS marketing even easier. A full 40% of business owners in the study indicated that they would be adding AI to their future business text marketing strategies. Not only can it help write those texts faster, but these tools can also help if you’re having trouble coming up with new ideas.

A full 40% of business owners in the study indicated that they would be adding AI to their future text marketing strategies.

Personalization

Even though email marketing can be personalized, text messages are even more so. Coupled with AI, texting can bring a more personal message and exchange with prospects, leads, and customers.

Remember that these customers have opted in to receive your messages. Most will read your text within a few minutes of receiving it. Since emails are short and not as invasive as phone calls or popups, they’re more likely to be accepted. Emails can easily get lost in the inbox clutter.

Integrations

It’s easy to think of text message marketing as a single entity, but SMS can also be part of an overall workflow. The study found that roughly 78% of businesses that use text marketing also integrate it into their marketing software (think Salesforce, Hubspot, and Mailchimp). These tools can also automate marketing functions and include text messaging in their overall customer experience.

From the first purchase, you can send a thank you, let them know their purchase was shipped, ask for feedback with a survey, and keep in touch regularly with the touch of a button. Texting can be integrated with hundreds of tools to simplify text message marketing.

Are you ready to take your business to the next level with texting? Press8 Telecom now offers business texting tools that allow customers to couple their VoIP numbers with business texting and customization to reach more customers quickly. Contact Press8 today for a free quote for your business.

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