Business SMS Texting

Is your business texting your customers? If not, why? Your competitors are. If there’s one constant in 2024,  people are attached to their cell phones and smartphones like never before. The best way to get their attention is to send them text messages.

In a 2023 study by SimpleTexting, more than 90% of businesses reported that marketing by text messaging is successful. Additionally, the chances of reporting marketing success with texting are 2.17 higher than those without. And in 2023, more than 71% of customers had subscribed to text messages from companies they did business with.

Texting, also called SMS for “short messaging service,” lets you send roughly 160 characters to someone’s phone. Unlike email, it’s designed to make one point: get the recipient to read and act. Its simplicity makes it a great communication method for personalized customer service and increasing sales. However, most businesses also use other methods, such as texting.

Statistics on Texting

SimpleText’s 2024 study interviewed customers and 1,400 consumers, businesses, and digital marketers about texting. This year’s study offered even more insight:

  • 91% of business owners and marketing managers report that marketing campaigns that include SMS have a much higher conversion rate.
  • 87% of businesses that include SMS report success in their digital marketing.
  • Roughly 11% to 20% of revenue is the result of SMS
  • The typical SMS marketing click-through rate for businesses ranges from 21% to 35%, while the average opt-out rate ranges from 1% to 2%.
  • Of the customers interviewed, 29% checked their messages within 1 minute of receiving one, and 51% checked within 5 minutes.
  • About 60% of customers want to text back to a company that texted them, and 28% want to text a company when they have a question, up from 2023. Men and Gen-Z prefer texting the most.
  • Over 50% would opt out if they received too many

Why Texting Is Good For Small Business

Advertising that is low cost AND risk is always something to look at closely. The reaction is immediate; you’ll see what customers respond to—and won’t. A small business can quickly find out what works and what doesn’t, then adjust its text ads accordingly.

Unlike SEO and social media advertising, which is based on algorithms and other factors, texting always works the same way, every time. Texting is also inexpensive and convenient.

Opting In

The FCC’s CAN-SPAM Act makes sending an unwanted text or one that isn’t identifiable as an advertisement illegal. So what does that mean for your business?

If your customers have opted in, they want to receive your text messages. If they don’t, they can respond “STOP” and will not receive any more. The difference is that you’re not sending something unsolicited. As long as they have agreed to your texts, everything is fine. Like emails, they’ve consented to receive these communications.

Get their numbers at the point of sale, either during the checkout process on your website or at the register in a physical store. Ensure they are marked and indicate that by offering their phone number and clicking the box, they voluntarily agree to receive text messages from your company.

The Benefits of Businesses Texting Their Customers

Texting is a fast, easy, and efficient way to communicate directly with customers. Businesses can send updates, reminders, and alerts to their customers quickly, saving time and resources compared to emails or phone calls.

And because it’s efficient, it’s also more cost-effective. Texting lets you send these short messages to a large group of customers and reach a wider audience while building brand awareness.

Texting your customers does two things: it puts you right in front of them and doesn’t compete with emails, banner ads, and other advertising.  This personalized experience helps build brand awareness and facilitate communication with customers.

Ways Companies Can Use Texting

Direct messages to a customer’s phone can provide just-in-time information, such as:

  • Emergency notifications—schools, cities, offices, etc.
  • Reminders for medical and dental appointments, reducing missed appointments and no-shows
  • Notifications of prescription refills or pickups
  • Restaurant orders that are ready to pick up
  • Fraud alerts for bank accounts and credit cards
  • Transaction and balance alerts for accounts, including direct deposit and bill-pay reminders
  • Scheduling appointments with financial institutions and advisors
  • Flash sales and other promotions (retail and e-commerce), such as new product launches
  • Order updates, such as tracking information, delays, delivery estimates, and delivery confirmation
  • “Nudges” for cart abandonment, such as discounts or free shipping
  • Customer service and support
  • Flight updates, including delays
  • Reservation confirmations and other notifications for hotels, such as room numbers and check-out times
  • Sending texts after a customer interaction can also thank them for their business and even ask for feedback through an online survey.

Are you ready to take your business to the next level with texting? Press8 Telecom now offers business texting to customers. This allows customers to couple their VoIP numbers with business texting to reach more customers quickly. Contact Press8 Telecom today for a free quote for your business.

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