3 Ingenius Ways to Motivate and Incentivize Your Sales Team

Your sales team is vital to your companis growth.  This means that you as the leader or CEO should do everything in your power to make sure that they are properly motivated so that they can reach their targets over and over again. A lot of leaders make the mistake of thinking that financial rewards work for everyone when it comes to motivation; the truth is, because people are different with regard to aspirations and personality, one person is going to respond to an incentive differently from their colleague. In this post, we’ll take a look at a few creative ways that you can motivate sales people in your company, regardless of their aspirations or personalities. 

1.Give Positive Feedback Immediately and Be Specific 

The human mind has a very limited memory. In addition, reactions such as happiness or the feeling of accomplishment last at the very most, a couple of days. If a salesperson reaches their target early or closes an account with unmatched flair and panache, you should do your best to make sure that they are congratulated and celebrated the minute that it happens. This reinforces their behavior, making it more likely to reach these targets next time.
In addition, practice saying what you have to say beforehand and make sure to be specific in order to adapt the feedback to the person and make it more personable and clear. Mention a few things about their previous performance as well as individual traits that may have made them successful for that particular sale. This way, you’ll leave a lasting impression and avoid ambiguity. 

2.Give a Top Performing  Salesperson Company-Wide Recognition

The opportunity of becoming a leader for a week or a month can boost a salesperson’s morale and make them want to maintain their successful run so they can get to play leader again. Just like the movie Employee of the Month when a slacker competes with a repeat winner for the “Employee of the Month” title at work, in order to gain the affections of a new female employee, being given the recognition of beating your peers can be worth fighting for. 
When a salesperson reaches a target and surpasses it, add them to a plaque titled “Top Company Sales People” engraved with their name and give them their own seperate engraved plaque to hang in their office. Announce their accomplishment at a compnay-wide meeting. This will inspire respect among the worker’s peers as well as healthy competition which could ultimately lead to a boost in performance across the board. 

3.Add an Element of Fun and Comfort to the Office 

Google is known for its legendary colorful offices which feature massive beanbags and Ping-Pong tables for its workers. This, contrary to popular opinion, makes workers perform even better since creature comforts open up salespeople, making them more likely to use creative techniques while trying to make cold calls or following up on a client.
In addition, consider offering yoga classes, massages, karaoke or drinks to your sales team to help take the edge off their grueling schedules. That said, make sure to offer these creature comforts according to merit or performance to inculcate a sense of fairness as well as the perception of aspiration within the salespeople community.


These tips, along with listening closely to what your workers want and including their feedback and recommendations in your incentive programs, can go a long way in ensuring your salespeople are motivated to make the sale.
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